Managing Corporate Communications
Today we live with permanent changes. Classical stakeholder segments are shifting to an increased number of target groups sub-segments with individual characteristics.
Coping with more and more projects is one of the challenges of the corporate communication manager. At the same time budgets become tighter. Due to new technologies and increasing expectations of stakeholder group the pressure increases.
Effectiveness control in a business environment where resources become scarce, measurement of effectiveness and communication becomes increasingly important.
For communication managers we offer the following services:
 Strategic communication targeting
 Communication channel management
 Stakeholder segmentations
 Internet communication strategy
 Internet presence assessments and positioning
 Benchmarking and web analysis
 Intranet relaunch
 Intranet alignment services
 Intranet usability improvements
 Project portfolio assessment
 Internet and Intranet governance
 Target group surveys
 Customer satisfaction ratings
 Media effectiveness control
For internal communications Intranet is one of the key communication channels. Intranet has various
aspects and levels. Starting with cascading communication concepts, business process support,
knowledge management and IT services.
AHT has completed various assessment and concept development project for Intranet managers.
Services for Intranet managers in communications, IT or business lines
General focus
 Global Intranet assessments
 Intranet optimization programs
 Process support optimization
 Intranet governance implementation
 Intranet surveys and needs assessments
 Usability assessments
 Intranet ROI
Communication focus
 Organization penetration concepts
 Corporate voice concepts
 Navigation and search optimizations
IT focus
 Cost cutting
 Information architecture optimization
 Webmaster and Programmer usability trainings
 Application architecture optimization
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