As competition becomes more and more global, markets saturated, innovation is a powerful weapon to differentiate products or a company from it’s competitors. In times when internal marketing departments are struggling to understand the current trends, you may need to take initiative and think new (digital) business models through with your team.

Understanding customer requirements, developing new concepts with design thinking and other agile methods is on today’s agenda. Market research in all its forms has been a key capability of our team.

Speed to market, efficiency initiatives and improvement of innovation processes are a key concern of every R&D manager. We focus on developing concepts how digitalization can bring a leading edge to current business.

AHT offers the following services for Research and Development Managers

Innovation management frameworks
Project management training
Project portfolio control systems
Process optimization
Creativity techniques and seminars
Project communication and document controlling (dokControll)

Customer research with focus groups and in-depth interviews
Concept tests
Customer requirement research
Development of new concepts with design thinking, gamification tools and other agile methods
Support of requirement engineering